The Patron's Payoff

The Patron's Payoff

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qIf the idea appeals to you, of going back in time to the extraordinary period of the Renaissance in Italy with the patrons and the artists . . . to understand the incentives and the constraints, the opportunities and the missteps, then you must give this book a try. For me reading the book felt similar to visiting a great art museum in the company of a knowledgeable, insightful, and engaging curator: a thoroughly rewarding experience.q--from the foreword by Michael Spence, 2001 Nobel laureate in economics qNelson and Zeckhauser have written a pathbreaking study on the role of artistic and architectural commissions in Renaissance Florence which, by its new and sophisticated methodology, employing game theory used in modern economics and political science, presents a model for similar studies of patronage in every era. Their analysis of the commissioning game is a must read for anyone interested in the hows and whys of artistic patronage during an era particularly sensitive to the possibilities presented by conspicuous consumption.q--James Cuno, president and director, Art Institute of Chicago qThis genial and imaginative collaboration of art history and economic theory offers a genuinely original perspective on the commissioning game, and employs the economics of information to evaluate the patron's payoff.q--Dale Kent, University of California, Riverside qqThe Patron's Payoffq is an innovative study of the messages artworks in Renaissance Italy tacitly communicated about the men and women who commissioned them. Nelson and Zeckhauser make a compelling case that the currency of the payoff for patrons embraced such critical social values as honor, status, family alliance, and friendship. Building their analysis upon recent economic theories, the authors offer a suggestive model for research in Renaissance studies and beyond.q--Louis A. Waldman, Villa I Tatti--The Harvard Center for Italian Renaissance Studies qA stimulating and challenging work, qThe Patron's Payoffq offers a plausible new approach to artistic creation that has the benefit of a known set of economic tools and results. An interesting marriage between art historical and economics perspectives.q--William N. Goetzmann, Yale University qIn applying a distinctive economic theory to the area of Renaissance patronage, this book fosters an interdisciplinary approach to the study of early modern European art.q--Adrian Randolph, Dartmouth CollegeConspicuous Commissions in Italian Renaissance Art Jonathan Katz Nelson, Richard Zeckhauser. INTRODUCTION ... The final, extended essay presents examples 1 INTRODUCTION from other locales and other time frames to illustrate IV.

Title:The Patron's Payoff
Author:Jonathan Katz Nelson, Richard Zeckhauser
Publisher:Princeton University Press - 2008


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