The Owned Media Doctrine

The Owned Media Doctrine

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qThe Petraeus Doctrine for the 21st Century Marketerq The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It's the marketer's field manual for today's two-way, real-time media environment. qIn this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you'll keep on your desk forever (or at least until they have time to write the 2nd edition).q Jay Baer - Convince a Convert qReis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do.q Michael Grimes, VP, Omni-Channel Marketing at Finish Line qEverything in this book just makes so much sense! If the words qcontentq or qmarketingq are anywhere in your job description do yourself a favor and read it cover to cover.q Shelly Towns, VP of Product at The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.Blog Talk Radio is more of a live Internet radio show, where you have to broadcast at the same time every week. Technical glitches are ... Stitcher Radio is a podcasting app that will pull in your favorite podcasts from its aggregation service. With categories ... Also, they are usually delivered in an encapsulated file such as a PDF or a .doc rather than as HTML that is rendered in a browser. Thata#39;s not to sayanbsp;...

Title:The Owned Media Doctrine
Author:Taulbee Jackson, Erik Deckers
Publisher:Archway Publishing - 2013-07-01


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