The Online Advertising Playbook

The Online Advertising Playbook

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As Toyota builds the Scion brand, it needs to create future customers by investing in the next generation coming up of car owners. Toyota created a€œClub Sciona€ on Whyville, a gamelike virtual world peopled with 8- to 15-yeara€”olds, the nextanbsp;...

Title:The Online Advertising Playbook
Author:Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Publisher:John Wiley & Sons - 2007-07-20


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