As Toyota builds the Scion brand, it needs to create future customers by investing in the next generation coming up of car owners. Toyota created aClub Sciona on Whyville, a gamelike virtual world peopled with 8- to 15-yearaolds, the nextanbsp;...
|Title||:||The Online Advertising Playbook|
|Author||:||Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci|
|Publisher||:||John Wiley & Sons - 2007-07-20|