The On-Demand Brand

The On-Demand Brand

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Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with todaya€™s elusive, ad-resistant consumer means saying goodbye to a€œnew media, a€ and hello a€œnow media.a€ Featuring exclusive insights and inspiration from todaya€™s top marketersa€”as well as lessons from some of the worlda€™s most successful digital marketing initiativesa€”this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.Since the Tahoe UGC launch, marketers have become more savvy about ways to enable consumers to become citizen ... and collaborate on digital bottle illustrations and also produce a€œmashupsa€ that fuse two distinct designs into one final, anbsp;...

Title:The On-Demand Brand
Publisher:AMACOM Div American Mgmt Assn - 2010-05-01


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