The Third Edition of this invaluable handbook provides a complete overview of the entire development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fundraising. Written by leading fund-raising professionals and edited by James M. Greenfield, this volume is a classic in the field of fundraising.Use sponsorship either to sample a new product or to introduce consumers to a new product application through sampling. ... The cover letter sent with a sponsorship proposal often can make the difference between getting the sponsorshipanbsp;...
|Title||:||The Nonprofit Handbook|
|Author||:||James M. Greenfield|
|Publisher||:||Wiley - 2001-03-09|