The same argument is made even more vigorously regarding television and radio, and there is pressure, most notably from Sen. ... The possibility that armed forces recruitment advertising will reach the $100, 000, 000 mark in the next few years is not remote. Top Army men are worried not only about the failure to reach required manpower quotas but also that the new ... The service will continue to use public service time and space for its mail-early Christmas and Zip code messages.
|Title||:||The New world of advertising|
|Author||:||Vernon Ray Fryburger|
|Publisher||:||Natl Textbook Co Trade - 1975|