The New Media Invasion

The New Media Invasion

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From the 15th century until the mid-1990s, media based on the printed word--books, magazines, handbills, newspapers, and journals--dominated society. Today, an onslaught of digital media centered on the Internet is developing at a breathtaking pace, destabilizing the very idea of printed media and fundamentally reshaping our world in the process. This study explores how Internet entities like Amazon, YouTube, Facebook, Wikipedia, and Google, and gadgets such as digital cameras, cell phones, video games, robots, drones, and all things MacIntosh have affected everything from the book industry an.... live on in the form of the various retrievals by new media that McLuhan spent the entirety of his career pointing out for us. ... The Kindle, for example, with its black and white screen retrieves the book as Gutenbergian product circa 1600, which was almost entirely void of (color) images. ... match: it was cheaper, could be made much, much faster, tended to be more accurate, and could be mass produced.

Title:The New Media Invasion
Author:John David Ebert
Publisher:McFarland - 2011-09-02


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