The New Language of Marketing 2.0

The New Language of Marketing 2.0

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qMarketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.q a€“Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution a€œIta€™s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordinglya€“The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.a€ a€“Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School a€œMost U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.a€ a€“Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing toolsa€“and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. Youa€™ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: a€c Social networks with virtual environments, including Second Life a€c Online communities including Facebook a€c Viral Marketing and eNurturing a€c Serious Gaming a€c Widgets a€c Wikis a€c Blogging, including Twitter a€c RSS a€c Podcasting a€c Videocasting Whether youa€™re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologiesa€“now, and for years to come. Sandy Cartera€™s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Dona€™t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, November, 2006, my team and I decided to go with IBM into the 3D virtual environment. ... and Max Anderson) and I plotted to make the education adventure fun and to bring a PowerPoint presentation used in classroom education to the 3D world. ... The shape of the building mapped into our famed hexagon shapes as well. ... In that first experience with Second Life, we learned that as with every Web site (2D and 3D), there needs to be continuous updates to it to maintain top traffic.

Title:The New Language of Marketing 2.0
Author:Sandy Carter
Publisher:Pearson Education - 2008-10-31


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