The New Influencers

The New Influencers

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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.A Marketera#39;s Guide to the New Social Media Paul Gillin, Geoffrey A. Moore. presence that included polls, contests, buddy icons, wallpaper downloads and shareable videos. ... Brands such as Nike, Honda, Motorola, Burger King and Starbucks have joined MySpace, offering downloads, giveaways and quirky characters as friends. ... One of the more notable commercial successes on MySpace is Wawa, an east-coast chain of convenience stores known for friendly customer service.

Title:The New Influencers
Author:Paul Gillin, Geoffrey A. Moore
Publisher:Linden Publishing - 2009-05-01


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