The Momentum Effect ePub

The Momentum Effect ePub

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One of the most frequent challenges that managers and executives face today is: a€˜How do I keep on growing and at the same time, make a profit?a€™ Based on the authora€™s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesna€™t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you wona€™t have to.An example of how the process differs from traditional design can be seen in the Opel Astra GTC, launched by GM ... sell for less than the five-door version a€” after all, ita#39;s just a five-door car minus two doors so should cost about a‚n500 less.

Title:The Momentum Effect ePub
Author:Jean Claud Larreche
Publisher:Pearson UK - 2013-07-25


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