One of the most frequent challenges that managers and executives face today is: aHow do I keep on growing and at the same time, make a profit?a Based on the authoras extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesnat work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you wonat have to.An example of how the process differs from traditional design can be seen in the Opel Astra GTC, launched by GM ... sell for less than the five-door version a after all, ita#39;s just a five-door car minus two doors so should cost about an500 less.
|Title||:||The Momentum Effect ePub|
|Author||:||Jean Claud Larreche|
|Publisher||:||Pearson UK - 2013-07-25|