The Momentum Effect

The Momentum Effect

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One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won't have to.This is a smaller number bv about 25 per cent but does not change the implications. ... Bv comparison, Sonya#39;s PS3 units were expected ... 37-43. This example is derived from the case studies developed by Sandra Vandermerwe and Marika Ttishoff at IMF), SKF Bearings Series: Market Orientation Through Services, 1990.

Title:The Momentum Effect
Author:Jean-Claude Larréché
Publisher:Pearson Education - 2008


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