The Mobile Marketing Handbook

The Mobile Marketing Handbook

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Focusing on a concept that is rapidly integrating into the daily lives of consumersa€”locally, nationally, and globallya€”this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firma€™s readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customersa€™ hands.A Step-by-step Guide to Creating Dynamic Mobile Marketing Campaigns Kim Dushinski ... For consumers with a basic phone or for consumers who are not especially tech-savvy, it is likely they will use the on-deck search engine exclusively in the near future ... For example, a person using a Motorola RAZR for mobile search might obtain entirely different results than someone searching with a Nokia N95.

Title:The Mobile Marketing Handbook
Author:Kim Dushinski
Publisher:CyberAge Books - 2009


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