The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.... of most marketing activities militates against identical occurrences and it is this which makes prediction of marketing events so difficult. For this reason we have to depend upon the experience, skill and judgement of the decision maker and use his or her ... expectations with the decision tree to enable us to select which of the available alternatives offers the best solution. ... Earlier, when introducing the topic of a#39;Decision making under uncertaintya#39; we made the point that problems existanbsp;...
|Title||:||The Marketing Manual|
|Publisher||:||Taylor & Francis - 2009-11-03|