... of cotrrse, but SUCCESSFUL DIRECT MARKETING METHODS is much more- aa downto-earth how-to manual, filled with examples, case histories, ... ._ . write ads, brochures and letters the proa#39;s way . . . save on artwork, printing and ad space ... Happ, Collins, Stone ti Adler, lnc. ... to sell listings in an industrial directory . . . and how cable TV is used to sell everything from power tools to camera outfits.
|Title||:||The Marketing Information Guide|