This publication offers all the instructions and examples that student teams need to proceed step-by-step through a marketing plan. The author has class-tested and refined it over years of teaching. The accompanying instructors manual provides a week-by-week plan for implementing each step of the project and a thorough discussion of ways to evaluate student work.COMPANY (product) 5 Broa#39;s Mowing Service (basic lawn-mowing service) A. B. Specialty Beers (customized retail label beer) ABC ... of used textbooks) Blazer Lazer (video laser disc equipment and software) Blockbustera#39;s Vend-A-Video ( video rentals from a dorm-based vending ... (drywall repair service) Dumb 48 Appendix Two: Partial Listing of Past Projects Appendix Two: Partial Listing of Past Projects.
|Title||:||The Marketing Experience, Inc|
|Author||:||Charles W. Lamb, Joe F. Alexander|
|Publisher||:||Thomson South-Western - 1995-01-01|