The Management of Intangibles

The Management of Intangibles

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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, RaD, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.The case of the development of Honda City is advanced here as an example. ... This situation is in sharp contrast to the informationprocessing paradigm, in which a problem is simply given and solutions found through a process of combininganbsp;...

Title:The Management of Intangibles
Author:Ahmed Bounfour
Publisher:Routledge - 2013-03-07


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