The Lexus and the Olive Tree

The Lexus and the Olive Tree

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A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.The key to being an effective shaper is not to be a pig, which Microsoft was. Not all successful ... of countries who see benefit in adapting to it and coming up with their own variationsa€”thus reinforcing 1 96 THE LEXUS AND THE OLIVE TREE.

Title:The Lexus and the Olive Tree
Author:Thomas L. Friedman
Publisher:Macmillan - 2000-06-15


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