The Leader's Guide to Storytelling

The Leader's Guide to Storytelling

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How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.... 261 Transcribing stories, 196 Transformational change: creating safe environment for, 255a€“256; problems with Gary Hamela#39;s approach ... perceptual style, 54a€“55 20th century marketing model: one-way communications of the, 117 a€“118; shifting marketplace impacting the, ... 121a€“122 Twitter: Forda#39;s a#39;a#39;Fiesta Movementa#39;a#39; on, 110a€“111; a#39;a#39;Motrin Momsa#39;a#39; protest movement (2008) on, 110 Tyco: efforts to repairanbsp;...

Title:The Leader's Guide to Storytelling
Author:Stephen Denning
Publisher:John Wiley & Sons - 2011-01-21


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