The Law of Marketing

The Law of Marketing

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Lynda Oswalda€™s THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a producta€™s life cycle -- from development to distribution to promotion to sale -- this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.2D 859 (N.D. OHIO 2000) FACTS Roy Mercurio drove his Nissan Altima into a tree at a ... is under an obligation under Ohio law to use reasonable care in the design of its vehicle to avoid subjecting the user to an unreasonable risk of injury in the event of a collision. ... Chapter 10: Warranties and Products Liability 375.

Title:The Law of Marketing
Author:Lynda Oswald
Publisher:Cengage Learning - 2010-01-20


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