This dissertation is a multi-methodological investigation of a lifestyle community and its members' relationships to material culture, to each other, and to the wider institutional context of contemporary society. I conducted ethnographic research for three years as a participant-observer in the Indiana Four-Wheel Drive Association and its member clubs. I also conducted formal interviews and distributed a survey to members of the Association. Additionally, I analyzed relevant print media and internet discussion forums, and collected visual data in the form of photographs of my participants, their vehicles, and the events I attended.People I did not know would wave to me from behind the wheel of a CJ, YJ, or TJ. ... The Nova Scotia Jeep Club, founded in 1998 and boasting more than 100 members, offers a guide to the Jeep wave on their ... Failure to obey the letter or spirit of the rules may result in your being ignored by other Jeep owners as you sit along the side of the ... 33 http://www.novascotiajeepclub.ca/contents/articles/ article_jeep_wave.html 34 In marketing terms, Keller (2001: 15) describes this a sense.
|Title||:||The Jeep People: Identity, Consumption, and Culture in a Lifestyle Community|
|Author||:||Michael S. Rosenbaum|
|Publisher||:||ProQuest - 2007|