When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customersa needs while expanding the salespersonas entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: ac Define the sales challenge ac Question assumptions and look for ways to reframe the problem ac Mine unrelated situations for fresh solutions ac Get comfortable with feeling lost as you explore new directions ac Break some rules and learn to agrow with the flowa The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, theyall unleash their own unique powers of intuition and innovation, and land more sales than ever beforeain ways they never imagined possible.Unfortunately, the succession plan at this family-owned company had turned into a soap-opera-quality family feud. My fraternity buddy was at war with his grandfather, and pretty soon my friend and I were both out the door. The lessons fromanbsp;...
|Title||:||The Innovative Sale|
|Publisher||:||AMACOM Div American Mgmt Assn - 2014-02-20|