The Innovative Sale

The Innovative Sale

4.11 - 1251 ratings - Source

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customersa€™ needs while expanding the salespersona€™s entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: a€c Define the sales challenge a€c Question assumptions and look for ways to reframe the problem a€c Mine unrelated situations for fresh solutions a€c Get comfortable with feeling lost as you explore new directions a€c Break some rules and learn to a€œgrow with the flowa€ The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, theya€™ll unleash their own unique powers of intuition and innovation, and land more sales than ever beforea€”in ways they never imagined possible.Unfortunately, the succession plan at this family-owned company had turned into a soap-opera-quality family feud. My fraternity buddy was at war with his grandfather, and pretty soon my friend and I were both out the door. The lessons fromanbsp;...

Title:The Innovative Sale
Author:Mark Donnolo
Publisher:AMACOM Div American Mgmt Assn - 2014-02-20


You Must CONTINUE and create a free account to access unlimited downloads & streaming