The Influence of Affluence

The Influence of Affluence

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A compelling look at a new class of the affluent - the middle-class millionaires a€“ whose attitudes and values are influencing and reshaping American life In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle class millionairesa€“people who enjoy a net worth ranging from one million to ten million dollars and have earned rather than inherited their wealth. Comprising 8.4 million households and growing in number, the attitudes and behaviors of these working rich are exerting a powerful influence over our society. So who are these people? They believe in the benefits of hard work. They believe in investing in themselves, and in self improvement. They are more likely to focus on drawing financial gain from their work, and less inclined to be discouraged by failure. And they dona€™t spend money on the extravagances indulged in by the very rich; instead, they wield their affluence according to middle-class values and ideals. From home security systems to health care, technology to travel, their spending choices are affecting us all a€“ from the products we buy, to the communities in which we live, to the aspirations and values of the broader middle class and American population as a whole. In the bestselling tradition of Bobos in Paradise and The Millionaire Next Door, THE MIDDLE-CLASS MILLIONAIRE is a captivating narrative a€“ part sociology, and part aspirational journey into the lives, attitudes, and values of the middle-class millionaires. Based on extensive surveys and research into more than 3, 600 middle-class millionaire households around the country, this book will reshape our understanding of what it takes to be successful a€“ and how all of us can achieve similar success.will likely have an inexpensive compact as a commuter car, or perhaps even a used a€œbeatera€ vehicle. In a Middle-Class Millionaire household, however, the commuter car is more apt to be an indulgence item, such as a luxury sedan or a sports car. ... Consider also that most Middle-Class Millionaires are skilled professionals, small-business owners, or corporate ... A Toyota Scion xB can be bought in a customized electric version for $69, 610, well above the price of luxury SUVs such asanbsp;...

Title:The Influence of Affluence
Author:Russ Alan Prince, Lewis Schiff
Publisher:Crown Business - 2008-02-26


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