The Indian Consumer

The Indian Consumer

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A counterintuitive guide that exposes the apocryphal Indian qmiddle classq With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India. Alam Srinivas (New Delhi, India) is Business Editor of Outlook, an English-language Indian news magazine, and Editor of Outlook Business.Although the Indica did not turn out to be the peoplea#39;s car as RatanTata had envisaged, it was priced aggressively against the ... This variant has become the preferred model for private taxi services. ... into the market, perhaps by buying assets of bankrupt Daewoo Motors India and adapting Daewooa#39;s Matiz mini car platform.

Title:The Indian Consumer
Author:Alam Srinivas
Publisher:Wiley - 2008


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