The Hardware Startup

The Hardware Startup

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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may faceMost platforms have an additional 3a€“5 percent charge for processing and transfer fees on the credit card payments theya#39;re ... The team posted an excellent writeup featuring an Excel template that models out potential crowdfunding profits andanbsp;...

Title:The Hardware Startup
Author:Renee DiResta, Brady Forrest, Ryan Vinyard
Publisher:"O'Reilly Media, Inc." - 2015-05-20


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