Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communicationFirestone claimed it had not recognized the potential problem because it had believed the tire failures were due to punctures ... 9 recall; however, Firestonea#39;s own financial records showed that its accountants had identified a problem as early as 1998. ... At no point was the Ford Explorer mentioned (New York Times 2001).
|Title||:||The Handbook of Crisis Communication|
|Author||:||W. Timothy Coombs, Sherry J. Holladay|
|Publisher||:||John Wiley & Sons - 2011-08-24|