Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products a services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed a what factors made each so successful. Adapt these strategies to your own particular marketing objectives a goals. Sales letters on diskette is included with each book.Youa#39;ll be able to decide soon enough whether one of our much different (and, we believe, better) TROY-BILT gardening machines is right for you. Over 300, 000 a better than 80% a of all rear-end tillers owned in America are now TROY-BILTS. ... we now have no choice but to raise prices on all Troy-Bilt aquot;Horseaquot; models ( which teing larger, have more cast iron, more costly engines, etc. than our smalleranbsp;...
|Title||:||The Greatest Direct Mail Sales Letters of All Time|
|Author||:||Richard S. Hodgson|