The Google Story

The Google Story

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qHere is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motorsa€™ and Forda€™s combined, its staff eats for free in a dining room that used to be run by the Grateful Deada€™s former chef, and its employees traverse the firma€™s colorful Silicon Valley campus on scooters and inline skates. THE GOOGLE STORY is the definitive account of the populist media company powered by the worlda€™s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, a€œchange the worlda€ through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Googlea€™s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsofta€™s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its foundersa€™ mantra: DO NO EVIL.q From the Hardcover edition.a€œThey didna#39;t set out to build a company, but they did set out to do better search.a€ Brin, Page ... Lacking the funds to hire a designer and the artistic talent to create something elegant, Brin kept the Google homepage simple. ... In a cluttered world , its primary colors and white background conveyed purity, with universal appeal.

Title:The Google Story
Author:David A. Vise, Mark Malseed
Publisher:Delacorte Press - 2005-11-15


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