The Global Advertising Regulation Handbook

The Global Advertising Regulation Handbook

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Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.Media guide, August 18. ( accessed october 1, 2011). sakurai, Kuniro. 1995. ... (JARO): The 30th Anniversary.€“2.pdf (accessed January 10, 2010). tamura, Yuzuru.

Title:The Global Advertising Regulation Handbook
Author:Mary Alice Shaver, Soontae An
Publisher:M.E. Sharpe - 2013-09-30


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