Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.Media guide, August 18. http://www.fas.org/irp/dni/osc/japan-media.pdf ( accessed october 1, 2011). sakurai, Kuniro. 1995. ... (JARO): The 30th Anniversary. http://www.jaro.or.jp/a30/pdf/1a2.pdf (accessed January 10, 2010). tamura, Yuzuru.
|Title||:||The Global Advertising Regulation Handbook|
|Author||:||Mary Alice Shaver, Soontae An|
|Publisher||:||M.E. Sharpe - 2013-09-30|