The Fundamentals of Marketing

The Fundamentals of Marketing

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The Fundamentals of Marketing offers an overview of the fundamental concepts and tools of marketing and marketing communications. The book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today. This title is designed to give readers a broad understanding of the stages and methodologies used in the marketing process.Applea#39;s life cycle Product/brand life cycle Most products (and brands) go through a ... Ita#39;s only eight years later at the writing of this book, and the sixth generation of the iPod Classic is for sale, the fourth generation of the iPod Nano (firstanbsp;...

Title:The Fundamentals of Marketing
Author:Edward Russell
Publisher:AVA Publishing - 2010


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