The First Mile

The First Mile

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You have a great idea, now what? That first milea€”where an innovation moves from an idea on paper to the marketa€”is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas arena€™t the problem. Ita€™s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. Youa€™ll learn: a€c How to evaluate your ideaa€™s strengths and weaknesses using the a€œDEFTa€ processa€”Document, Evaluate, Focus, and Test a€c Fourteen recipes from an a€œexperiment cookbooka€ to gain confidence in your idea or business a€c Why a€œspinouts, a€ a€œwrong turns, a€ and other challenges commonly trip up innovationa€”and the practical strategies you can use to avoid them a€c Why innovators need to seek chaos in an age of constant changea€”and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilousa€”but ultimately promisinga€”terrain. The first mile can be a scary place, but you dona€™t have to traverse it alone. This book can help.A Launch Manual for Getting Great Ideas into the Market Scott Anthony ... Herea#39; show we used thetechnique to help anIndian refrigerator manufacturer get more excitedabout the opportunity to approach ... to find a wayto competemoreeffectively against multinational giants such as Samsung, General Electric, and Whirlpool.

Title:The First Mile
Author:Scott Anthony
Publisher:Harvard Business Review Press - 2014-04-01


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