The Everything Guide To Writing Copy

The Everything Guide To Writing Copy

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads; Avoid common copywriting mistakes; Strengthen brand development; Start a freelance copywriting business; and Write copy for all media-print, radio, TV, and Web sites. Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.Now that youa#39;ve checked and rechecked your copy, how do you submit it to your boss or client for review? What font type and style do you use? How do you format the headlines, subheads, and sidebars? How do you indicate your ideas foranbsp;...

Title:The Everything Guide To Writing Copy
Author:Steve Slaunwhite
Publisher:Everything Books - 2007-06-14


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