The Essential Advantage

The Essential Advantage

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Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz a Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the qright to winq in its chosen markets. Based on extensive research and filled with company examplesa€”including, Johnson a Johnson, Tata Sons, and Procter a Gamblea€”Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: Am Why you should focus on a system of a few aligned capabilities Am How to identify the qway to playq in your market Am How to design a strategy for well-modulated growth Am How to align a portfolio of businesses behind your capability system Am How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven qright to winq in their market. This book helps you position your firm to be among them.Zappos, by contrast, put its toll-free number on every page, encouraged customers to call it, and staffed and trained its call center ... Though Amazon had reason to keep its approach to customer service intact, founder Jeff Bezos recognized that the Zappos approach ... It acquired, which produces audiobooksa€”and which helped Amazon create a digital audio-reading feature for the Kindle.

Title:The Essential Advantage
Author:Paul Leinwand, Cesare Mainardi
Publisher:Harvard Business Press - 2013-12-30


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