The Economics of Sport and the Media

The Economics of Sport and the Media

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'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure StudiesSimilar problems have also occurred regularly in the North American markets where televised sport has been a commodity since ... When Fox acquired the North American Football rights (NFL) for the first time ever in 1994, they immediately sought to write off more than a ... In Germany, Italy and Spain the Champions League rights were considerably reduced compared with the former value, when UEFAanbsp;...

Title:The Economics of Sport and the Media
Author:Claude Jeanrenaud, Stefan K‰senne
Publisher:Edward Elgar Publishing - 2006-01-01


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