A guide to the economics seen in every day life reveals the economic principles behind such oddities as why drive-up ATMs have braille on their keypads and why child safety seats are not required on airplanes.Why does Apple sell its black laptop computers for $150 more than for otherwise identically configured white ones? ... price of the companya#39;s thirteen-inch MacBook laptop computer as $1299 for machines with the traditional white plastic case. ... Like the average cost of producing air travel services, the average cost of producing computers declines sharply with the number of units a company produces.
|Title||:||The Economic Naturalist|
|Author||:||Robert H. Frank|
|Publisher||:||Perseus Books Group - 2007|