The Dynamic Manager's Guide to Marketing & Advertising

The Dynamic Manager's Guide to Marketing & Advertising

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Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing a Advertising isn't about theory-it's about how to succeed in the real world of small business.In addition, Michael says, aquot;Students get promotional coupons for the equipment we use in the classes. ... You need to specialize, at least to some extent, in order to maximize the return on your investment in facilities, parts, and equipment, not to ... If you are in the automotive aftermarket, for example, you know that the people who build and drive nitrous-powered dragsters arena#39;t ... dream machine differs greatly from his son or daughter bolting some speed onto their first Honda Civic.

Title:The Dynamic Manager's Guide to Marketing & Advertising
Author:Dave Donelson
Publisher:Donelson SDA Inc - 2010-10-30


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