The Design of Things to Come

The Design of Things to Come

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The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.While the Whirlpool brand has been enjoying tremendous success, there is an equally interesting story in Jonesa#39;s developments in KitchenAid (another brand of Whirlpool Corporation). The KitchenAid mixer is an icon of the American kitchenanbsp;...

Title:The Design of Things to Come
Author:Jonathan Cagan, Craig M. Vogel, Peter Boatwright
Publisher:Pearson Prentice Hall - 2011-06-28


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