The Delta Project

The Delta Project

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Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.Beyond the completely untargeted marketing program, Figure 10.17 shows three marketing programs with increasing levels ... Capital One has ably exploited many of the niches in the credit card business and is now among the top ten creditanbsp;...

Title:The Delta Project
Author:Arnoldo C. Hax, Mr Dean L. Wilde, Palgrave Connect (Online service)
Publisher:Palgrave Macmillan - 2001-03-23


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