Analyzes the reasons for the failures of the American auto industry to compete with foreign imports and to make use of modern technology and stylingSome at GM understood this, but the generally insular GM marketers had little trouble psyching themselves into believing they ... It would be approximately the size of the Honda Accord, the so-called aquot;target vehicleaquot; in every major corporationa#39;s plans for down-sized automobiles. In keeping with the industrya#39;s tradition of assigning a letter code to each family of basic bodies, the automobile that was formallyanbsp;...
|Title||:||The decline and fall of the American automobile industry|
|Author||:||Brock W. Yates|
|Publisher||:||Empire Books : Distributed by Harper & Row - 1983-03-01|