The Creator's Code

The Creator's Code

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Each of us has the capacity to spot opportunities, invent products, and build businessesa€”even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creatora€™s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with todaya€™s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on. The Creatora€™s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills arena€™t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The booka€™s insights provide core guidance for success in the new world of work.As a forty-two-year-old motherof three sharing a vehiclewith her husband inCambridge, Massachusetts, Chase knew she couldna#39;t always borrow herneighbora#39;s car togoto Costco or take her childrento a swim meet. She needed a car, but didna#39;tanbsp;...

Title:The Creator's Code
Author:Amy Wilkinson
Publisher:Simon and Schuster - 2015-02-17


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