This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.... consumer lighting Consumer electronics Magnavox majority share 1974 TV Grundig minority share 1979 TV Marantz ... venture 1986 Car audio apparatus ( via Hong Kong) Industrial Development Car audio electronics Company Kyocera anbsp;...
|Title||:||The Corporate Firm in a Changing World Economy (RLE International Business)|
|Author||:||Marc de Smidt, Egbert Wever|
|Publisher||:||Routledge - 2013-04-02|