This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.In contrast, hL guests say, aIt was a wonderful experience and well worth the price of admission. ... to help all guests become fully immersed in the magic and mystique of the tent and circus troupe to increase their loyalty levels. ... ideas from relevant themes to create new questions for traditional surveys. for example, potential new arate your agreementa ... Additionally, the chairman of the board received between twenty and sixty complaint letters per month concerning customer phoneanbsp;...
|Title||:||The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy|
|Author||:||Cathy A. Enz|
|Publisher||:||SAGE - 2010-07-14|