The Cores of Strategic Management

The Cores of Strategic Management

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Most strategic management textbooks seem to stem from the old belief that Ace~more is always betterAce(tm). But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.... 57a€“8, 64 anchoring 99a€“101 Apple 73 ATaamp;T 66 attractiveness 50a€“2 bargaining power 23a€“4, 37 BCG matrix 65 biases: in ... Gateway 71a€“3; Honda 120, 122a€“3; McDonalda#39;s Arch Deluxe 15a€“17; Southwest Airlines 45a€“8; Starbucks Corporation anbsp;...

Title:The Cores of Strategic Management
Author:Katsuhiko Shimizu
Publisher:Routledge - 2012


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