The Conversation Company

The Conversation Company

4.11 - 1251 ratings - Source

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Intel, Cisco, Kodak, Nokia, Unilever, Diageo, Edelman, Microsoft, AB-InBev and Pemco , The Conversation Company is the key to sustainable success.The path leading to the optimization of your conversation potential is strewn with paradoxes. These are ... The Conversation Company really puts the customer in a central position. ... Customer service is an important conversation starter.

Title:The Conversation Company
Author:Steven Van Belleghem
Publisher:Kogan Page Publishers - 2012-05-03


You Must CONTINUE and create a free account to access unlimited downloads & streaming