The Contrarian Effect

The Contrarian Effect

4.11 - 1251 ratings - Source

Selling is the number one function of a business. However, the traditional sales model, including the typical jargon and tactics, is outdated and in need of a serious makeover. This work instructs readers how to stop blindly following the traditional sales model and start leveraging the power of collaboration.Like the actor in the Verizon cell phone commercial who continuously asks the caller on the other end of his phone, a€œCan ... provides timely and meaningful information designed to help their potential customers find solutions to their problems.

Title:The Contrarian Effect
Author:Michael Port, Elizabeth Marshall
Publisher:John Wiley & Sons - 2008-09-09


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