The Chinese Television Industry

The Chinese Television Industry

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Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.... payTV schedules of satellite and cable platforms operated worldwide by News Corporation and AOL Time Warner. CCTVa#39;s international channels have been further reorganised to target different audience segments, including those in overseas ... It is doubtful whether the many subscribers to these services tune into the national broadcaster except in times of major ... The Zhejiang provincial government offers considerable support in the form of preferential tax policies and residencyanbsp;...

Title:The Chinese Television Industry
Author:Michael Keane
Publisher:Palgrave Macmillan - 2015-07-07


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