The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking a or anything else people can share a what do you do about it? Today, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And this is just the beginning. Fast-moving tech startups like Uber and Airbnb are disrupting huge sectors of the old economy, mobilising millions of micro-entrepreneurs in the process. Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out. With colorful and revealing interviews with the sharing economy's top entrepreneurs and case studies of major brands, The Business of Sharing is the critically acclaimed guide to one of today's must-understand global trends.Both DriveNow and Car2Go have a big advantage over Zipcar: cars do not have to be returned to their bays at the end of a booking. ... In 2014, Daimler also acquired a similar US business, RideScout, a smartphone app that aggregates all mobility ... Yet the deal aimed to ensure that the ones being purchased would be made by GM. ... Focused on France, Multicity also offers peertopeer car rentals and carpooling through partnerships with French startups OuiCar and BlaBlaCar.
|Title||:||The Business of Sharing|
|Publisher||:||Palgrave Macmillan - 2015-03-09|