The Business of Personal Training

The Business of Personal Training

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Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.Utilizing cross-training within your program gives you five big advantages: 1. Variety and ... You will also need to address new training ideas, such as lateral training, plyometrics, step training, step circuits, and fitness walking. To evaluate theseanbsp;...

Title:The Business of Personal Training
Author:Scott Roberts
Publisher:Human Kinetics - 1996


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