The Business Communication Casebook: A Notre Dame Collection

The Business Communication Casebook: A Notre Dame Collection

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In a Business Communication course with a goal to help students understand actual business-world applications of theory, cases are a very effective tool for helping to achieve this understanding. This casebook, written by a renowned communications expert, offers students an approach to successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter a Gamble, Wal-Mart, McDonalds, Sony and Kraft, ) and provide students with the opportunity to put Business Communication theory into practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.However, Sony BMG didna#39;t make it easy for consumers to find the patch or remove the software entirely. ... their computer could contact the companya#39;s customer support service, a Sony BMG representative said.22 November 4: Concern Arisesanbsp;...

Title:The Business Communication Casebook: A Notre Dame Collection
Author:James O’Rourke
Publisher:Cengage Learning - 2007-01-23


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