The Brave New World of Publishing

The Brave New World of Publishing

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This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies. Written by a highly knowledgeable and well respected academic and practitioner in the print media field Provides detailed technical information on conventional and digital reproduction technology Technology is discussed in the context of the cultural evolution of communicationOne of the first integrated book manufacturing systems to be introduced to the printing equipment marketplace was the Xerox 6180 Book Factory, now marketed as the Xerox Manual+Book Factory (see Figure 4.6). The system was developed anbsp;...

Title:The Brave New World of Publishing
Author:Manfred Breede
Publisher:Elsevier - 2008-08-30


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