A framework for brand strategists to understand the foundations of consumer desire, and a guide to help them give consumers what they really wantGupta contrasts this to the alooksa and trends in interior design that you might see at Milana#39;s international fair. ... the arrival of European home furnishings, the aesthetics of space and interior design in India was dominated by the Hindi scienceanbsp;...
|Title||:||The Brand Strategist's Guide to Desire|
|Author||:||Anna Simpson, Palgrave Connect (Online service)|
|Publisher||:||Palgrave Macmillan - 2014-03-17|